About the role
Full-Time
Digital Marketing Howrah, Santragachi 2–4 years As per experience and skills
TiCi Technologies is looking for a results-driven SEO/SMO Executive to improve organic search visibility, strengthen social media presence and generate qualified leads for our digital products and services.
The ideal candidate should have practical knowledge of on-page SEO, off-page SEO, technical SEO, keyword research, content optimization, social media management and performance analytics. The candidate will work closely with the content, design and development teams to improve website rankings, audience engagement and overall digital marketing performance.
Work Location: Howrah, Santragachi
Experience: 2–4 Years preferred
Job Type: Full-Time
Work Mode: Work from Office
What you'll do
- Plan and execute on-page, off-page and technical SEO activities to improve organic search rankings.
- Conduct keyword research, competitor analysis and search intent analysis to identify growth opportunities.
- Optimize website pages, landing pages, headings, meta titles, meta descriptions, internal links and image attributes.
- Perform website SEO audits and coordinate with developers to resolve indexing, crawlability, page speed and other technical issues.
- Develop and execute social media optimization strategies across LinkedIn, Facebook, Instagram and YouTube.
- Plan social media content calendars and coordinate with content writers and graphic designers for timely publishing.
- Execute ethical link-building activities and improve website authority through relevant, high-quality backlinks.
- Monitor keyword rankings, organic traffic, engagement, conversions and lead-generation performance.
- Use Google Analytics 4, Google Search Console and relevant SEO tools to analyze performance and prepare regular reports.
- Optimize existing content and identify opportunities for new blogs, landing pages and product-focused content.
- Track SEO and social media trends, algorithm updates and competitor activities.
- Support digital campaigns and collaborate with the marketing team to improve brand visibility and qualified enquiries.
What we're looking for
- 2–4 years of practical experience in SEO, SMO or digital marketing.
- Strong understanding of on-page SEO, off-page SEO, technical SEO and keyword research.
- Hands-on experience with Google Analytics 4 and Google Search Console.
- Knowledge of SEO tools such as Ahrefs, SEMrush, Screaming Frog or equivalent platforms.
- Experience in social media management, content planning, post optimization and audience engagement.
- Understanding of website indexing, XML sitemaps, robots.txt, canonical tags, redirects and structured data.
- Knowledge of link building, backlink analysis, local SEO and competitor research.
- Ability to interpret analytics data, identify performance issues and recommend actionable improvements.
- Basic understanding of HTML, website CMS platforms and website performance optimization is preferred.
- Good written communication, analytical thinking and organizational skills.
- Ability to manage multiple websites and marketing activities while meeting deadlines.
- Experience in a digital agency, IT company or product-based business will be an advantage.
- Willingness to work from our Howrah, Santragachi office.
